Rethinking Stereotype

Awareness of the role of ideology in visual representation of women leads one to pose questions. While dealing with a female body as a form I am interested in reassessing existing popular imagery and focusing on shifts in feminist approaches to representation.

Different identities are embedded within the film / media culture in which the female body is sexualized and objectified, thus their transgressive potential is contained.

Roles of male in the mass media have been shown to be dominant, active and authoritative, while women have mostly been shown to be submissive, passive, fantastic, erotic, eccentric and contented to subjugate their wills to the wills of the media males, occasionally they are shown as heroic as male, but basically aimed at enhancing the imaginary appropriation of women as objects.

Needless to say, the images of women in the mass media have some sort of detrimental impact upon both individual consciousness and collective social life.

My intension is to look into the recognition of social contexts and consequences of images from popular media.

Material used on the wall and for making thousands of Lifafas /envelops/carry bags are original film posters acquired from film theaters, and photocopies of photographs of film posters taken by the artist, sketches, catalogues, film, art magazines, newspapers, journals,
Viewers are invited to interact / dismantle / reconstruct / take away Lifafas, add or transform. Documentation at different periods from the time it’s installed till dismantled is the actual work.